If you are serious about increasing profitability in your business, you should create a sales funnel for your business. This funnel is supposed to be the path that visitors follow and you get the chance to convert them into customers. A good sales funnel is a guarantee that you will make sales. However, a poor sales funnel will never convert your visitors into buyers. This is why every business owner needs to master sales funnels before implementing any strategy of converting visitors to customers.
Traditional sales strategies involved landing a customer on a sales page where they could choose to either buy or not while modern clickfunnels aim to establish a connection between the sellers and the clients. Instead of leading people to a sales page, you will instead lead them to a squeeze page. This is the initial stage of the funnel. Here, you may contact them over and over and they will end up buying your products for weeks, months, or even years down the road.
The most integral part of a sales funnel on a website is creating a mode in which they will leave their contact information -in most cases an opt-in form. Having this form on your site is crucial since it can be used to collect information that is necessary in order to reach out to potential consumers and turn them into actual customers. You must include promises or free gifts in order to attract people to leave their information. For example, if you are selling cooking equipment, you can provide recipe booklets. Ensure that the freebie you provide is related to what you want to sell to your customers. Read more about online marketing at this website http://dictionary.reference.com/browse/ecommerce.
Visitors will appreciate your free gift and remain hooked for more information from you. Keep in mind that this is only possible if your initial gift was of high quality. Nobody will visit your site again or want to read your emails if you provided them with a low-quality gift. Keep your emails relevant, short, and less frequent. Unless you focus on creating a good relationship, your email will be marked as spam. Read dotcom secrets review here!
Once in the funnel, your visitors don't have to buy your products instantly. Just provide them with relevant material that they love first. Any future free products should be followed by complementary products available in your shop. This way, you will have a higher chance of selling to them.
When your clients fail to purchase on the first offer, there is no need to worry. Since they have joined your communication channel, they will be there to stay. Ensure to include offers and price cuts to increase the chances of buying. Once you make a sale, you should provide after sale services such as support to develop a rapport between you and the client.